The Magicderm line was developed by Dr. Arie Waldman, M.D., Ph.D., a dermatologist with decades of experience in community care. Drawing on that experience and on the real need for effective relief from dry, irritated skin, he researched and developed a line of products based on natural ingredients, with no side effects.
An online store planned and designed for a winning user experience. The site draws on the Magicderm products themselves to build a complete brand atmosphere, and makes product information easy to find.
The photography shows hands and feet in motion, massaging and applying, alongside product shots styled beautifully with greenery.
A clean, soft palette that feels trustworthy and clinical.
After the relaunch, Dr. Waldman promoted the products with a designed brochure, distributed to dermatology clinics for focused, effective exposure. The brochure offers 10% off purchases on the Magicderm site.
